Saturday, January 09, 2010

Bud Lite Blows

Or at least one wonders if the bottle does, given their latest commercial. In it a young woman is asking her date/boyfriend about who he would save if she and another were going to fall off a cliff. He, of course, chooses her over the dog “buster” (in a riveting supporting role), and his mother, but not, alas, over a bottle of bud light. Now forgoing for a moment the reality that bud light, um, sucks, is why he wouldn’t save his girlfriend and then just buy a new beer. I hate to get too literal, but this level of silliness appears over and over again in beverage commercials.

I remember an old Heineken commercial where a man told a woman he loved her, just so he could have another drink from the beer the girl was blocking with her body. And there is the infamous Dr. Pepper ad where the guy chooses a Dr. Pepper over some other girl, with the Meatloaf ballad “I’d do anything for love.” The important lyrics here is “but I won’t do that,” which is share his soda. While these ads are funny at some base level, I have to wonder if the advertising execs repeating this theme over and over again are the biggest a-holes in the world or repeating these messages over and over again does get people to believe that beer and soda are more important than sex, love, family and friendship (more generally commodities are more important than people)?

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